LAVAFILM

A SMALL AND COURAGEOUS FILM COMPANY

Lavafilm is a small and courageous film company based in Oslo, Norway. They deliver almost everything in filmmaking and is inspired by fashion and contemporary art.

In the development of their identity, we explored the interaction between the classic and the contemporary. We have experimented with a solution, where the sum of the visual elements are the cornerstone of the identity, as opposed to the standard, where the logo stands out as the most important element.


This project was made in collaboration with Henrik Wold Kraglund

THE CONCEPT
–– NATURAL DISASTERS

The concept for Lavafilm's identity is inspired by natural disasters, such as volcanic eruptions and earthquakes.

During an earthquake, solid objects will divide and move to random positions. This has been the basis for the development of our solution.


Photos of girls by the brilliant Richard Eriksen

LAVAFILM CUSTOM FONT
–– LAVA SANS AVEC

One of the main items in the identity is a typeface developed uniquely for Lavafilm. We have explored what happens when combining a Serif font with a grotesque.

We wanted to test how far it's possible to explore different styles without compromising familiar similarities.

Lava Sans Avec results from the merge of two of the mostly used fonts: Futura and Times New Roman.